Marketing Plan - Sushi Restaurant - 2886 Words

Marketing Plan for Masamoto Sushi Asian Grill Situation Analysis Company Analysis Masamoto Sushi Asian Grill is a local restaurant which focuses on offering fresh, affordable, healthy and unique Asian cuisine for the suburban food enthusiasts. It is conveniently located on Route 202 in the Keystone Plaza shopping center within the suburb of Chadds Ford, PA. It was founded in the fall of 2007 by executive chef / owner Johnny Cai. Masamotos offer dishes from multiple Asian styles including Japanese, Chinese, and Thai as well as exceptional sushi creations. To help promote an upscale dining experience, earth tone colors throughout the dining room create a gentle, flowing ambiance for their customers. Their friendly,†¦show more content†¦These price conscious consumers also sometimes prefer to bring their own alcohol to dinner, rather than purchasing it at the restaurant. Competitor Analysis The pure competition of Masamoto Sushi and Asian Grill offers similar products in the same industry but for a slightly higher price. Some competitive advantages of the competition include more favorable locations, bigger dining rooms to seat more customers and larger wait staffs for quicker service. Competitive rivals of Masamotos include Mikimotos, Jasmines Asian Fusion, and the Asian chain restaurant P.F. Changs. All of Masamotos competitors offer happy hour special during the weekdays. There are also several local establishments that specialize in Chinese food takeout offered a lower price point. Analysis of the Market Context – External Market Environment Economic environment – Because the United States is still recovering from the recent recession, more and more consumers are price sensitive. Consumers are saving more and have less disposable income to spend on dining out. This is one of the major threats to Masamotos. They need to be able to convince consumers that they are receiving an excellent meal at a good value by eating at their establishment. Masamotos must also be smart in their pricing strategy because high prices can drive away consumers, but prices too low can result in little or no profit. TechnologicalShow MoreRelatedBusiness Plan for Sushi Restaurant Essay1169 Words   |  5 PagesBusiness Plan for Oyi-Shi Sushi Restaurant By: Hongying Cai Cover Letter: Dear Investor: You’re looking at a business plan for one of the finest and best Sushi restaurant what will take place in down town Manhattan. The restaurant is specifically located at the Ground Zero, where back in the old days, the finest place. Right now the government is rebuilding the World Trade Center, which means wealthy people are coming back to down town Manhattan. 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