Consumer's Shopping Experience Essay Example | Topics and Well Written Essays - 1250 words

Consumers Shopping amaze - Essay ExampleThus from the discussion we can arrive at the definitions of the three types of purchases. The woeful matter purchase implies the buying process where the purchasers do not perceive the product to be crucial equal and do not relate with it strongly (staff.uny.ac., n.d.). In this type of purchase decision the customer puts the to the lowest degree effort in browsing, examine and selecting activities. Example of low elaborateness purchase could be purchasing fooling daily wear t-shirts. The middling troth purchase implies the purchase of products like the grocery items like toothpaste and report etc. that requires mass medium level of information gathering endeavor and the buyer attaches themselves with the product to a medium level. For a medium level product the buyer puts a moderate level of effort towards the browsing, examine and selecting procedure. The gritty involvement purchase deals with high level of involvement of the cu stomer with the product or overhaul they atomic number 18 planning to purchase. These types of products or religious services are way more expensive than the medium and low involvement products. The time spent on the decision making process is the longest for the high involvement products. ... Among these categories chocolates, dairy products and ice-creams will be categorized as the high-involvement products, while the Purina pet care will be considered as the medium involvement purchase and the bottled water will be the low involvement purchase. trade strategies undertaken by the makers of Nestle would encourage the consumer to search for all the information regarding low involvement purchases, medium involvement purchases and high involvement purchases since the operations and activities of Nestle are quite transparent and all the information are available online. The consumers have the option to make the purchase online through the Nestle nutrition store. For a high involvem ent purchase the marketer must present some information regarding the product or service which the help the creation of an encouraging attitude for the brand that will consequently result in a purchase. The advertisements in this baptismal font should be focused on the factual significance. The problem recognition state in this case reflects the doubt in the mind of the consumer regarding the purchase decision which can only be answered by the availability of detailed information related to price, quality and material of the product. The problem in the case of medium involvement purchase requires an adequate amount of information and a good amount of time for comparing the similar products. In this case the marketer must come up with effective promotional campaigns to form the decision of the purchasers. The low involvement purchase decision gives rise to the issue of lack of loyalty. In this case the marketer requires creating and maintaining brand reliability among